Guide to drawing up a business plan

1. Executive summary (description of the business plan)

It provides an overview of the business plan and outlines what it will cover

this plan. In many cases, it is written last so that all the key points can be summarised

efficient.

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An executive summary includes key elements about your business:

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• Business and product description;
• Current positioning and targeting;
• Financial perspectives and requirements;
• Past and future achievements and goals.

2. Description of the business activity

Basically this section provides a comprehensive description of your business and objectives, the

products, services and customer base.

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Thus, in this section of the business plan, it must be explained precisely:

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• What your company does - type of business (trade, production, services, etc.), category of company (SA, SRL, II, IF, etc.), date of establishment, etc.

• What are its products or services;
• What market they operate in;
• Who your customers are.

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3. Strategy and market analysis

Its purpose is to research and identify the company's main target audience in order to

be able to make strategic estimates about how your product or service might

work with that audience. Thus, the following factors should be achieved:

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• Geographical locations of the markets concerned;
• The most important needs of the target market and how products or services can meet these needs;
• Demographics of the target audience;
• Where the target market spends most of its time, such as certain social media platforms and physical locations.

4. Marketing and sales plan

This section of the business plan deals with how specifically you intend to

market and sell your products and services. This section includes:

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• Marketing and promotion strategies;
• Pricing plans for company products and services;
• Sales strategies;
• Reasons why your target audience should buy from your company and not from your competition;
• The organisation's unique selling proposition;
• How you intend to make your products and services known to your target audience.

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5. Management and operations

This section explores business management and organisation strategies. Mainly,

operations and management should be able to successfully deliver what you promised

in the previous sections.

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a. Operational plan - involves detailing the processes and resources that the company

needs for each of its activities.

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• Production and service provision;
• Quality control;
• Inventory;
• Credit policies;
• Suppliers;
• Legal environment;
• Location.

b. Organisational structure - an overview of all the people involved in the

company. Introduce the company's leaders, their qualifications and responsibilities in

the business. You can also include human resource requirements and

the legal structure of the company.

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6. Description of the product / service

The presentation of the product or service is one of the most important components of the

a business plan. This description includes details of the life cycle of the

product, any intellectual property issues and any research and development activities, and

planned development.

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7. Competition analysis

This section of the document will analyse and compare the strengths and weaknesses of

company with those of the competition. Includes any advantages or distinctions that competitors

has on the market. In addition, consider what you can do to make your business different from others.

companies in the industry, along with any potential problems you might face at

market entry, if applicable.

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8. Financial projections

The financial section of the business plan explains how you get any income. In

If you need funding for your business, this section also describes,

the sources and amounts for this funding.

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Any financial plan will include:

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• 12-Month Profit and Loss Projection - A month-by-month forecast of
  sales, operating costs, taxes, and profits for the next
  year.
• Cash Flow Forecast and Projections - This
  financial statement tracks the amount of cash leaving or entering the business at any given time.
• Break-even analysis - This shows the level of expected sales
  that allows the business to cover its costs.
• Capital requirements - This point is fundamental as it shows
  investors what their money will be spent on. It should contain a summary of all
  expenses for large purchases and day-to-day operating costs.

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9. Attachments

The last section of the plan provides any additional information that may support in

further business plan, such as:

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• CVs of company management and other stakeholders;
• Marketing studies;
• Authorisations;
• Proposed or actual marketing materials;
• Relevant legal documents;
• Product photos;
• Financial documents.

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Whether you're writing this structure for a new business idea, to grow your

current business or for another reason, having a business plan can help you to

identify any gaps before they occur or become major problems.

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